Magazine Advert for Digipack

This advert is for the release of Florence and the Machine’s album ‘Lungs.’

The main image is angled in the centre of the advert and this connotes a link between the main image and the name of the song. With the image being a leather set of lungs and the album being called ‘lungs’, the image fits in well with the advert. The colours used in this advert are dark, however there are flowers placed around the lungs and they are bright and more colourful which contrasts against the dark blue background pattern. The images contribute to the creation of the artist by the classiness of the background pattern, jewellery that is entwined around the set of lungs. The artist is very unique and artistic and this advert is far from normal, for example there is a dead bird that is far from ordinary to see which represents her controversial presence.

The detail in this advert is very non-original with the font being serif the wording is shown as traditional, this then contrasts against the image of the lungs which is a non-traditional image to have on the front of an advert for an album. There are no explanations as to who produced the album or what record label the artist is signed to. The information is only about the albums name, what is included inside the album. Although, ‘Abby Road’ is named in the advert and that is where Florence recorded the album.

The advert is a full A4 size page and this is because the images are very detailed with the background pattern and the scattered flowers.

The target audience for the album is not only the artist’s fans but also young people, from the ages of 16-25, although the age range is varied and people over the age of 25 also enjoy her music. This advert appeals to her target audience by her use of juxtaposing images of a dead bird and a set of leather lungs, which are strange images to see, but the artist herself is strange and not controversial.

The advert is very entropic, as you would not know why there is a dead bird present in the image unless you understood the quickness of the artist. Although the advert is redundant in the way in which the image of lungs represents the name of the album.