Final post . . .

My coursework is now complete and ready for examination.

Evaluation Question 4

How did you use media technologies in the construction 

and research, planning and evaluation stages?

Here is a short stop motion video explaining what technology was used for the different stages of my media coursework.

Being able to use our own camera for the music video was very useful as we were then able to use the camera in our own time and get certain scenes done outside of the class time. Also, we first used a college camera and it was very old and damaged and so the video captured was not to as good a quality as the owned camera. The owned camera offered better technical facilities such as the ability to turn off sound while recording and changing the colour scheme. 

The theory of technical determinism  presumes that a society's technology drives the development of its social structure and cultural values. Therefore within the production process i believe that technology was pivotal in helping to create the music video. however, as a group we needed to control the amount of technology used and therefore we decided how much technology was used and what types were used. 

We used media 2.0 with the coursework to gain feedback from our audience. using social networking sites such as Facebook and Tumblr to gain information about what our target audience like and dislike. also using these websites we were able to gain information globally by getting in contact with people from all over the world. 

Evaluation Question 3

What have you learnt from your audience feedback? 

To gain the audience feedback I created a group on the social networking site to show people my magazine advert, digipack and music video. In doing so, people were then able to give me feedback on what they like and what can be done to make it better. 

Here is a print screen of the group created on Facebook

Here is the feedback from the digipack: 

One person told me in the feedback that the original digipack needed more colour and so I added in specks of red for the inside of the digipack. Also, I was told that the black and white contrasts each other and the red on the inside is a good addition. Overall I had all positive feedback on the digipack. I was also told that the images and text suit the genre of music and the overall feel of the audience feedback was positive. 

Here is the feedback from the magazine advert: 

Once again, I was only given positive feedback with the magazine advert. People liked the black and white effect and they believed it was easy from the colours to know that both the magazine advert and the digipack  were for the same album. Also, I was told that the advert is a good size for the artist Sally J Johnson as she is not a well known artist the half page size suited. 

To gain feedback on my media coursework I used qualitative research to go about gaining my feedback. This means that the feedback gained is not in numbers and therefore no percentage can be calculated. Also, it means I was able to gain in depth information as to what people thought about the music video. 

Evaluation Question 2

Evaluation 2

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Evaluation Question 1

Evaluation - Question 1 on Prezi

Feedback Group

Here are some print screens of the media feedback group created on the social networking site Facebook:

Audience Feedback

Here is a video of our target audience answering a few questions on the music video:

Music Video

Here is the final music video. After days and hours of editing it is finally finnished! Now all we need to do is get on with the evaluation. 

Final Magazine Advert

Here is the final magazine advert I have chosen to use. I have taken pieces from each draft and then made this final advert. With this advert I have chosen to make it a half page as the artist Sally J Johnson is not well known and is therefore a niche artist and it seemed realistic for the advert to therefore be a half page. Also the black and white theme runs throughout which I also plan to use for the rest of the Digi pack.

Digipack

Here is my Digipack. As I said in my magazine advert post, I have kept with the black and white theme. Also I decided to use the photographs of the ballerina because I believe her part in the video is what makes the story and that makes her the main character.

Digipack Draft

Magazine Advert Draft 3

Draft 2 of Magazine Advert

Draft of the magazine advert

Rough cut of music video

Here is the feedback gained from the rough cut music video:

Filming 19/03/12

Today we filmed the parts where the woodland animals are needed. We are edging closer towards the end of filming and editing is coming along nicely! I think we are all looking forward to the end of the filming as it has been a long process.

Time Management

We have now started editing! There is still a bit more filming to do but we shall try and get that sorted outside of lesson time and now start using that time to get the editing done. Hopefully by the end of the week we will have a rough cut of the music video.

March Calender

Filming! 27/02/12

Today we did a lot of filming! we were able to shoot the beginning of the video and get a large percentage of the middle. Emily did a really good job today! she was amazing in front of the camera! Jade was so elegant and just plan amazing.

We are hopefully going to be filming the very end shot on wednesday and also the shots with the woodland animals, fingers crossed the weather stays good for us!

Time Management

We should be editing the filming today. However, we have not done all the filming yet and also we need to film a lot more. We are able to edit the filming we put together on monday but there is still a lot more that needs to be done. Plus, the dancer is absent today which also means we cannot do any filming today so once again we will be sorting out our blogs and also sorting out what actor is going to wear what mask.

Masks!

The masks have finally arrived and so we can now shoot the scenes where the woodland creatures are needed.

We are unable to film today as the weather is cloudy and very windy, also as Emily and Jade are part of the school drama production they are worn out from all the late night practices and so they are unable to act for us today. But, we will be able to get lots of filming done next monday (hopefully)

Filming! 20/02/12

Today we have decided to film during our double lesson of media. Although, Sarah is away so we are one man down. We are going to do the scene of the ballerina dancing away from the main actress and also the scene when the ballerina is walking down the path just after the animals have ran down, looking afraid.

The weather is a bit chilly today, but hopefully it doesn't rain and we can get as much done as possible.

...

We have been able to video the ballerina dancing away and are unable to edit as the camera has made the filming dodgy by pixilating the film. However, we took the shots with another camera so hopefully we can move on and film some more on Wednesday!!

Audience Theory

Audience theory

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Costumes & Props

This is the ballet dress that Jade shall wear in the music video

Here is the dress that Emily is going to wear as she plays the main character is the closest we have to a white dress

These are the masks we are going to buy for the people who are going to be the woodland animals

StoryBoard

Tumblr Page

We have made a blog on tumblr to show to a wider audience what we are doing for our A2 media music video and what ideas we have for the video.

Filming Schedule

Date/ Time	Location	Cast	Crew	Costume/Props	Equipment
6/2/12	Castle (Outside)	Emily Jade	Sarah Tamara	White Dress Ballet Costume	Camera Tripod
10/2/12	Side of the Castle	Emily	Sarah Jade Tamara	White Dress	Camera Tripod
14/2/12	Side of castle	Emily Jade (Animal cast)	Sarah Tamara	Animal Masks Ballet costume White Dress	Camera Tripod
20/2/12	Castle	Emily Jade (Animal Cast) Young boy	Sarah Tamara	Animal Masks Photograph Ballet costume White Dress	Camera Tripod
22/2/12	Castle	Jade Emily (Animal Cast)	Sarah Tamara	Ballet Costume Animal Masks White Dress	Camera Tripod

Actors for Music Video

Here are the actors for our music video:

Poll

Where are you most likely to watch music videos?
	Youtube
	Facebook
	Tumblr
	T.V
	Myspace
pollcode.com free polls

We used the website "Poll code" to create a poll to post on our groups social networking sites and also on our other blogs to gain information from friends as to where it is they look at new music videos to give us an idea as to where to post our music video. 

Health & Safety

    Potential Danger            Potential Outcomes             Actions to Avoid           Further Comments

                                                                                       Potential Outcomes

Tripping over twigs and tree roots (Wooded area of castle)	Serious injury	Clear pathways and get rid of any un needed debris
Getting the equipment damaged (Everywhere)	Broken equipment	Be aware of weather conditions	Take props such as umbrella and camera stands
Getting lost (Behind the castle)	Not knowing where we are	Be sure of the area where filming will take place
Getting attacked by animals (Everywhere)	Injury	Stay clear of any wildlife
Tripping over wires (Everywhere)	Electrocution	Tape down any leads and be clear of where they are situated

Choreography / Movement

For our music video we have planned to have a lot of movement, which varies from dancing, walking to slow motion running (we hope). We don't have any real dancing moments but if we find ourselves with a few extra seconds to fill we can easily use some dancing shots. Our music video doesn't really call for much movement and so planning it would be hard, if not impossible. 

Narrative Theory

Narrative theory

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Time Management

Here is the February calender which has information on what the group will be doing this month and what days we shall start filming and so on.

Creativity - Inspirations

Here are some of my inspirations for the music video:

The film inception inspired me to make the music video look more like a dream and have the camera at different angles to make the video more abstract.

The music artist Florence and the Machine is also an inspiration to me for the music video as her genre of music is the same as Sally J Johnson and the idea of Florence and the Machines music videos being similar is because of the animal masks being used and also her videos have a link to alice and wonderland which is what i want to link with my music video.

Another influence is the location of a woods and the area to be tight and full of trees, fallen logs and so on. The idea of the nightmare part of the video being in a location near a castle such as the image above.

As i said above, Alice in Wonderland is also another inspiration for the music video as the idea of the rabbit to be featured and for the main actor to be in a dream world such as Alice.

Possible Locations to Film :

Here I have posted images taken at a possible location :

Feedback from Pitch

Pitch feedback

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The Pitch

The Pitch on Prezi

This is The Pitch which the group presented to the class

The Mood-board

Here is the Mood Board that was produced when the group got together and listened to the song Dreaming Out Loud by Sarah J Johnson.

Target Audience Profile

Here I have written a profile for who the target audience for the music video is going to be and what their interests are and so on.

Our audience would, as we think, be arty and into being creative and different. They might be in a profession, which allows this, or they could be student’s studying a future career possibility.

Age; 16-25

Gender; mostly female as this type of music (mostly instrumental)

Genre of other music they might like; alternative/abstract/niche

Education; students, so mainly people who are already in education or some who might be going back into education to teach.

Demographics; band E-Students and band B-middle management, teachers, creative and media people

Culture; British

Psychographics; Hedonists-people who just want to have a god time, Individualists-people who want to stand out from he crowd and like to think for themselves and Explorers-seeks discovery, energy, individualism and experience, values difference and adventure.

Media interests; they might like media such as indie films, arty films. Types of music such as Florence and The Machine, and Mumford & Sons and other niche bands or artists. They would like magazines such as NME.

Shopping; Soho, Charity shops, antique shops, vintage shops.

Loyalty to Brands; Our audience in particular might not be loyal to any one particular brand seeing as we have profiled them as buying at many different shops, like charity shops in the bid to be unique.

• This video shows in a comical way what the target audience for our music video is and what they believe in and how they think. 

• Mumford and Sons are what our target audience will be interested in music wise.

• Young girls between the ages of 16 and 25 are our target audience and also students.
• Our main target audience will be students, mainly people who are already in education or some who might be going back into education to teach in creative field. As this genre of music generally appeals to them as a mass audience. 
  Both male and female but mostly female as the types and genre of this music is generally more appealing to girls. 

• Our target audience are also brand loyal to charity shops and vintage warehouses. 
• Loyalty to Brands; Our audience in particular might not be loyal to nay one particular brand as we have profiled them as buying at many different shops, like charity shops in the bid to be unique. 

Analysis of Digipack

Here I am going to analyse the digipack of the artist Bruno Mars and his album doo-wops & hooligans.

• There is no image of the artist himself on the cover of this album. However, there is a cartoon figure that connotes a cartoon image of Bruno Mars as the cartoon has his signature hat. The colour orange is the main colour which connotes sun, warmth and friendship. This then lets the audience know that the songs are summery and up beat.
• The font type is serif, so it is a modern take and the name "Bruno Mars" is in a style that is similar with comic books and this may link with the cartoon image of the artists and a grenade flying through the air (which is the name of one of the songs.)
• There is a lack in detail on the front cover, there are no copyright symbols. there is only the main image, the title of the album and a sticker indicating what songs are included.
• The image takes up the whole size of the front cover and this indicates that it is the main theme of the whole album. Also, the colour runs through the whole digipack.

• At the back of the digipack there is a bar code and also there are symbols and small writing at the bottom which indicates who produced the album and copyright legislation's.
• In the middle of the back there is a list of what tracks feature what songs.
• the rest of the back of the digipack is very bland and there is no detail, images or patterns.

• There is a difference in colour inside the digipack as the CD is black, the cartoon figure of Bruno Mars is however the colour of the overall digipack.
• With the booklet, there is more writing and information about the way the songs were written, recorded and produced and the record company that Bruno Mars is with.

• This is the inside of the booklet and it is a cartoon image of the artist Bruno Mars and unlike the image on the CD and the cover of the album there is more detail and you are able to recognise the artist facial features. The background however is not as detailed as it is just the same as the front cover with the same dominant colour.