Target Audience Profile

Here I have written a profile for who the target audience for the music video is going to be and what their interests are and so on.

Our audience would, as we think, be arty and into being creative and different. They might be in a profession, which allows this, or they could be student’s studying a future career possibility.

Age; 16-25

Gender; mostly female as this type of music (mostly instrumental)

Genre of other music they might like; alternative/abstract/niche

Education; students, so mainly people who are already in education or some who might be going back into education to teach.

Demographics; band E-Students and band B-middle management, teachers, creative and media people

Culture; British

Psychographics; Hedonists-people who just want to have a god time, Individualists-people who want to stand out from he crowd and like to think for themselves and Explorers-seeks discovery, energy, individualism and experience, values difference and adventure.

Media interests; they might like media such as indie films, arty films. Types of music such as Florence and The Machine, and Mumford & Sons and other niche bands or artists. They would like magazines such as NME.

Shopping; Soho, Charity shops, antique shops, vintage shops.

Loyalty to Brands; Our audience in particular might not be loyal to any one particular brand seeing as we have profiled them as buying at many different shops, like charity shops in the bid to be unique.

• This video shows in a comical way what the target audience for our music video is and what they believe in and how they think. 

• Mumford and Sons are what our target audience will be interested in music wise.

• Young girls between the ages of 16 and 25 are our target audience and also students.
• Our main target audience will be students, mainly people who are already in education or some who might be going back into education to teach in creative field. As this genre of music generally appeals to them as a mass audience. 
  Both male and female but mostly female as the types and genre of this music is generally more appealing to girls. 

• Our target audience are also brand loyal to charity shops and vintage warehouses. 
• Loyalty to Brands; Our audience in particular might not be loyal to nay one particular brand as we have profiled them as buying at many different shops, like charity shops in the bid to be unique.