Final post . . .

My coursework is now complete and ready for examination.

Evaluation Question 4

How did you use media technologies in the construction 

and research, planning and evaluation stages?

Here is a short stop motion video explaining what technology was used for the different stages of my media coursework.

Being able to use our own camera for the music video was very useful as we were then able to use the camera in our own time and get certain scenes done outside of the class time. Also, we first used a college camera and it was very old and damaged and so the video captured was not to as good a quality as the owned camera. The owned camera offered better technical facilities such as the ability to turn off sound while recording and changing the colour scheme. 

The theory of technical determinism  presumes that a society's technology drives the development of its social structure and cultural values. Therefore within the production process i believe that technology was pivotal in helping to create the music video. however, as a group we needed to control the amount of technology used and therefore we decided how much technology was used and what types were used. 

We used media 2.0 with the coursework to gain feedback from our audience. using social networking sites such as Facebook and Tumblr to gain information about what our target audience like and dislike. also using these websites we were able to gain information globally by getting in contact with people from all over the world. 

Evaluation Question 3

What have you learnt from your audience feedback? 

To gain the audience feedback I created a group on the social networking site to show people my magazine advert, digipack and music video. In doing so, people were then able to give me feedback on what they like and what can be done to make it better. 

Here is a print screen of the group created on Facebook

Here is the feedback from the digipack: 

One person told me in the feedback that the original digipack needed more colour and so I added in specks of red for the inside of the digipack. Also, I was told that the black and white contrasts each other and the red on the inside is a good addition. Overall I had all positive feedback on the digipack. I was also told that the images and text suit the genre of music and the overall feel of the audience feedback was positive. 

Here is the feedback from the magazine advert: 

Once again, I was only given positive feedback with the magazine advert. People liked the black and white effect and they believed it was easy from the colours to know that both the magazine advert and the digipack  were for the same album. Also, I was told that the advert is a good size for the artist Sally J Johnson as she is not a well known artist the half page size suited. 

To gain feedback on my media coursework I used qualitative research to go about gaining my feedback. This means that the feedback gained is not in numbers and therefore no percentage can be calculated. Also, it means I was able to gain in depth information as to what people thought about the music video. 

Evaluation Question 2

Evaluation 2

View more PowerPoint from TamaraAdams

Evaluation Question 1

Evaluation - Question 1 on Prezi

Feedback Group

Here are some print screens of the media feedback group created on the social networking site Facebook:

Audience Feedback

Here is a video of our target audience answering a few questions on the music video:

Music Video

Here is the final music video. After days and hours of editing it is finally finnished! Now all we need to do is get on with the evaluation. 

Final Magazine Advert

Here is the final magazine advert I have chosen to use. I have taken pieces from each draft and then made this final advert. With this advert I have chosen to make it a half page as the artist Sally J Johnson is not well known and is therefore a niche artist and it seemed realistic for the advert to therefore be a half page. Also the black and white theme runs throughout which I also plan to use for the rest of the Digi pack.

Digipack

Here is my Digipack. As I said in my magazine advert post, I have kept with the black and white theme. Also I decided to use the photographs of the ballerina because I believe her part in the video is what makes the story and that makes her the main character.

Digipack Draft

Magazine Advert Draft 3

Draft 2 of Magazine Advert

Draft of the magazine advert

Rough cut of music video

Here is the feedback gained from the rough cut music video:

Filming 19/03/12

Today we filmed the parts where the woodland animals are needed. We are edging closer towards the end of filming and editing is coming along nicely! I think we are all looking forward to the end of the filming as it has been a long process.

Time Management

We have now started editing! There is still a bit more filming to do but we shall try and get that sorted outside of lesson time and now start using that time to get the editing done. Hopefully by the end of the week we will have a rough cut of the music video.

March Calender