For our music video we have planned to have a lot of movement, which varies from dancing, walking to slow motion running (we hope). We don't have any real dancing moments but if we find ourselves with a few extra seconds to fill we can easily use some dancing shots. Our music video doesn't really call for much movement and so planning it would be hard, if not impossible.
Here are some of my inspirations for the music video:
The film inception inspired me to make the music video look more like a dream and have the camera at different angles to make the video more abstract.
The music artist Florence and the Machine is also an inspiration to me for the music video as her genre of music is the same as Sally J Johnson and the idea of Florence and the Machines music videos being similar is because of the animal masks being used and also her videos have a link to alice and wonderland which is what i want to link with my music video.
Another influence is the location of a woods and the area to be tight and full of trees, fallen logs and so on. The idea of the nightmare part of the video being in a location near a castle such as the image above.
As i said above, Alice in Wonderland is also another inspiration for the music video as the idea of the rabbit to be featured and for the main actor to be in a dream world such as Alice.
Here I have written a profile for who the target audience for the music video is going to be and what their interests are and so on.
Our audience would, as we
think, be arty and into being creative and different. They might be in a
profession, which allows this, or they could be student’s studying a future
career possibility.
Age; 16-25
Gender; mostly female as this type of music (mostly instrumental)
Genre of other music they might like; alternative/abstract/niche
Education; students, so mainly people who are already in education or some who might be going back into education to teach.
Demographics; band E-Students and band B-middle management, teachers, creative and media people
Culture; British
Psychographics; Hedonists-people who just want to have a god time, Individualists-people who want to stand out from he crowd and like to think for themselves and Explorers-seeks discovery, energy, individualism and experience, values difference and adventure.
Mediainterests; they might like media such as indie films, arty films. Types of music such as Florence and The Machine, and Mumford & Sons and other niche bands or artists. They would like magazines such as NME.
Loyalty to Brands; Our audience in particular might not be loyal to any one particular brand seeing as we have profiled them as buying at many different shops, like charity shops in the bid to be unique.
This video shows in a comical way what the target audience for our music video is and what they believe in and how they think.
Mumford and Sons are what our target audience will be interested in music wise.
Young girls between the ages of 16 and 25 are our target audience and also students.
Our main target audience
will be students, mainly people who are already in education or some who might
be going back into education to teach in creative field. As this genre of music
generally appeals to them as a mass audience.
Both male and female but
mostly female as the types and genre of this music is generally more appealing
to girls.
Our target audience are also brand loyal to charity shops and vintage warehouses.
Loyalty to
Brands; Our audience in
particular might not be loyal to nay one particular brand as we have profiled
them as buying at many different shops, like charity shops in the bid to be
unique.
Here I am going to analyse the digipack of the artist Bruno Mars and his album doo-wops & hooligans.
There is no image of the artist himself on the cover of this album. However, there is a cartoon figure that connotes a cartoon image of Bruno Mars as the cartoon has his signature hat. The colour orange is the main colour which connotes sun, warmth and friendship. This then lets the audience know that the songs are summery and up beat.
The font type is serif, so it is a modern take and the name "Bruno Mars" is in a style that is similar with comic books and this may link with the cartoon image of the artists and a grenade flying through the air (which is the name of one of the songs.)
There is a lack in detail on the front cover, there are no copyright symbols. there is only the main image, the title of the album and a sticker indicating what songs are included.
The image takes up the whole size of the front cover and this indicates that it is the main theme of the whole album. Also, the colour runs through the whole digipack.
At the back of the digipack there is a bar code and also there are symbols and small writing at the bottom which indicates who produced the album and copyright legislation's.
In the middle of the back there is a list of what tracks feature what songs.
the rest of the back of the digipack is very bland and there is no detail, images or patterns.
There is a difference in colour inside the digipack as the CD is black, the cartoon figure of Bruno Mars is however the colour of the overall digipack.
With the booklet, there is more writing and information about the way the songs were written, recorded and produced and the record company that Bruno Mars is with.
This is the inside of the booklet and it is a cartoon image of the artist Bruno Mars and unlike the image on the CD and the cover of the album there is more detail and you are able to recognise the artist facial features. The background however is not as detailed as it is just the same as the front cover with the same dominant colour.
