Analysis of Digipack

Here I am going to analyse the digipack of the artist Bruno Mars and his album doo-wops & hooligans.

• There is no image of the artist himself on the cover of this album. However, there is a cartoon figure that connotes a cartoon image of Bruno Mars as the cartoon has his signature hat. The colour orange is the main colour which connotes sun, warmth and friendship. This then lets the audience know that the songs are summery and up beat.
• The font type is serif, so it is a modern take and the name "Bruno Mars" is in a style that is similar with comic books and this may link with the cartoon image of the artists and a grenade flying through the air (which is the name of one of the songs.)
• There is a lack in detail on the front cover, there are no copyright symbols. there is only the main image, the title of the album and a sticker indicating what songs are included.
• The image takes up the whole size of the front cover and this indicates that it is the main theme of the whole album. Also, the colour runs through the whole digipack.

• At the back of the digipack there is a bar code and also there are symbols and small writing at the bottom which indicates who produced the album and copyright legislation's.
• In the middle of the back there is a list of what tracks feature what songs.
• the rest of the back of the digipack is very bland and there is no detail, images or patterns.

• There is a difference in colour inside the digipack as the CD is black, the cartoon figure of Bruno Mars is however the colour of the overall digipack.
• With the booklet, there is more writing and information about the way the songs were written, recorded and produced and the record company that Bruno Mars is with.

• This is the inside of the booklet and it is a cartoon image of the artist Bruno Mars and unlike the image on the CD and the cover of the album there is more detail and you are able to recognise the artist facial features. The background however is not as detailed as it is just the same as the front cover with the same dominant colour.