Evaluation Question 4

How did you use media technologies in the construction 

and research, planning and evaluation stages?

Here is a short stop motion video explaining what technology was used for the different stages of my media coursework.

Being able to use our own camera for the music video was very useful as we were then able to use the camera in our own time and get certain scenes done outside of the class time. Also, we first used a college camera and it was very old and damaged and so the video captured was not to as good a quality as the owned camera. The owned camera offered better technical facilities such as the ability to turn off sound while recording and changing the colour scheme. 

The theory of technical determinism  presumes that a society's technology drives the development of its social structure and cultural values. Therefore within the production process i believe that technology was pivotal in helping to create the music video. however, as a group we needed to control the amount of technology used and therefore we decided how much technology was used and what types were used. 

We used media 2.0 with the coursework to gain feedback from our audience. using social networking sites such as Facebook and Tumblr to gain information about what our target audience like and dislike. also using these websites we were able to gain information globally by getting in contact with people from all over the world.